Examlex
The unifying term behind the PESO campaign model is "media."
Wordiness
The use of more words than necessary to convey a message, often making communication less clear and more time-consuming to read.
Summarizing
The act of condensing a larger body of information into a concise, comprehensive overview, highlighting main points and important details.
Reader Benefits
The advantages or valuable outcomes that a reader can gain from reading a document, book, or article.
Main Point
The central or most important idea of a discussion, presentation, or piece of writing.
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