The Centrality of the News Release and Press Release to the Public

question 2

Multiple Choice

The centrality of the news release and press release to the public relations practice show us that ______.

• A) journalists need prepackaged stories written for them
• B) practitioners are largely rooted in the past
• C) the field has a strong connection to journalism
• D) consumers prefer pieces written by PR professionals

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Definitions:

Elastic Demand

A situation in which the demand for a product is sensitive to price changes.

Indirect Discrimination Scheme

Policies or practices that appear neutral but disproportionately impact a specific group in a negative way.

Direct Discrimination Scheme

Practices or policies that intentionally treat individuals unfavorably because of protected characteristics like race, age, or gender.

Advance-Purchase Discounts

Reductions in price offered to customers who pay for goods or services before they are received or required.