As PR Professionals, We Must Assume That Everything We Say

question 21

Multiple Choice

As PR professionals, we must assume that everything we say and do with journalists ______.

• A) is on the record all the time
• B) can be used "on background"
• C) will be used to hurt us in court
• D) should be based on friendship

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Definitions:

Evaluative Comments

Feedback or remarks that assess the quality, effectiveness, or value of something.

Unstructured Interviews

A flexible, conversational interview style without a fixed set of questions, allowing in-depth exploration of the interviewee's views and experiences.

Employee Handbook

A document provided by an employer to its employees, outlining the company's policies, rules, and expectations as well as employee rights and benefits.

Team Meetings

Gatherings of team members to discuss objectives, strategies, and issues pertinent to their collective work.