A Couple of Your Associates Seem Bent on Creating Online

question 8

Multiple Choice

A couple of your associates seem bent on creating online profiles that make them seem more glamorous and high-profile than they really are. As a PR professional, you are wise to tell them this violates the core principles of ______.

• A) accuracy and timeliness
• B) self-respect and self-esteem
• C) authenticity and trust
• D) online and offline presence

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Definitions:

Capital

Resources made and used by people to produce and distribute goods and services; includes tools, machinery, and buildings.

Interest Rates

Charges applied on borrowed money or earned through deposits, varying according to the type, term, and risk associated with the financial product.

Present Value

The present value of a future sum of money or series of cash flows, discounted at a certain rate of return.

Expected Costs

The anticipated expenses associated with the production of goods or services or the undertaking of an activity, based on historical data, trends, and analysis.