In Addition to Principles of Advertising, Marketing, and Public Relations

question 30

Multiple Choice

In addition to principles of advertising, marketing, and public relations, what other principles does branding follow?

• A) visual design
• B) management
• C) formal writing
• D) legal

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Definitions:

Managed Float System

An exchange rate system that combines features of freely floating rates with sporadic intervention by central banks.

Bretton Woods Agreement

A 1944 agreement that established fixed foreign exchange rates for major currencies, as well as the IMF and the World Bank.

Gold Standard

A monetary arrangement where the valuation of a country's currency or paper bills is pegged directly to gold.

Bretton Woods System

was a monetary order established in 1944, which set up fixed exchange rates, the International Monetary Fund (IMF), and the World Bank to regulate international financial and monetary affairs.