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Differentiate personal branding from client branding.
Market Failure
An instance where the free market's distribution of goods and services is inefficient, usually causing a reduction in net social welfare.
Allocate Resources
The process of distributing available resources, such as time, money, and assets, among various projects or business units to maximize efficiency and achieve strategic goals.
Efficiently
The ability to achieve a desired outcome with minimal wasted effort or expense.
External Benefit
A positive effect or advantage experienced by someone who is not directly involved in producing or consuming a good or service.
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