If You Wanted to Explore What Is Causing Consumers to Choose

question 33

Multiple Choice

If you wanted to explore what is causing consumers to choose Tic-Tacs over Altoids mints, you would conduct a(n) ______ study.

• A) open-ended
• B) qualitative
• C) closed-ended
• D) quantitative

---

Definitions:

Basic Tendency

An inherent inclination or predisposition of an individual's personality that remains relatively stable over time, irrespective of external factors.

Temperament

Biologically based tendency to feel or act in certain ways.

Characteristic Adaptation

Describes personality traits, motivations, and behaviors that are shaped by an individual's life experiences.

Personality Stability

Refers to the consistency of individual differences in thoughts, feelings, and behavior over time and across situations.