If You Wanted to Explore What Is Causing Consumers to Choose

question 33

Multiple Choice

If you wanted to explore what is causing consumers to choose Tic-Tacs over Altoids mints, you would conduct a(n) ______ study.

• A) open-ended
• B) qualitative
• C) closed-ended
• D) quantitative

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Definitions:

Double-Blinded Designs

Experimental setups where neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Quasi-Experimental Designs

Research designs that attempt to establish cause-and-effect relationships but lack random assignment to treatment and control groups.

True Experimental

A research design in which subjects are randomly assigned to either the treatment or the control group, allowing for the determination of cause-and-effect relationships.

Treatment Outcome

The results or effects of a particular intervention, therapy, or action, often evaluated in the context of clinical trials or medical treatment.