In Public Relations, If You Want to Reach Key Audiences

question 38

Multiple Choice

In public relations, if you want to reach key audiences in a certain group, you must work with colleagues who ______.

• A) are specialists in that demographic
• B) care about those audiences
• C) have friends in those groups
• D) are a part of these communities

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Definitions:

CEOs Collude

This term refers to illegal or unethical agreements between CEOs of different firms to make decisions that restrict competition, manipulate prices, or control market entry.

Oligopolists

Firms operating in a market where a small number of entities control a large portion of the market share, influencing prices and competition.

Cooperative Agreement

A collaborative arrangement between two or more parties to jointly achieve specific goals, often in business or research.

Tying

A sales tactic where the purchase of one product requires the buyer to also purchase another product that the buyer may not want.