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As a manager for a major brand, what would be one of your most important hires?
Behavior Therapy
A type of psychotherapy that treats mental disorders by modifying observable behaviors and uses techniques based on principles of learning.
Operant Conditioning Procedures
A method of learning that uses rewards and punishments to increase or decrease the likelihood of a behavior.
Self-efficacy
The belief in one's ability to succeed in specific situations or accomplish a task.
Efficacy Expectations
An individual's belief in their ability to successfully perform tasks and achieve goals.
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