Comparing the Press Agentry and Publicity Model of Public Relations

question 10

Multiple Choice

Comparing the press agentry and publicity model of public relations to the other three, which of the following is true?

• A) It focuses on audience and access to information.
• B) It relies heavily upon paid advertising.
• C) It is considered to represent the lowest ethical standards.
• D) It is mostly based on books written by P.T. Barnum.

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Definitions:

Substitutes

Products or services that can be used in place of each other, affecting demand when prices change.

Hot Dogs

A sausage that's been grilled or steamed, typically nestled within a sliced roll, forming a sandwich.

Hamburgers

A popular food item consisting of a cooked patty of ground meat, usually beef, placed inside a sliced bread bun.

Complements

Goods or services that increase the usability or desirability of another product or service when used in conjunction, leading to a demand relationship.