Many PR Experts Believe That of All the Professions, Public

question 24

Multiple Choice

Many PR experts believe that of all the professions, public relations is mostly closely linked to social media. What is their reasoning?

• A) PR professionals helped invent social media 20 years ago.
• B) Advertising professionals are more interested in paid media channels.
• C) PR professionals know how to use it for conversation and relationship building.
• D) The marketing of ideas is very different from the marketing of products.

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Definitions:

Act of State Doctrine

A principle in international law that prohibits a country's courts from examining the validity of public acts committed by another country within its own territory.

Conglomerate Merger

A type of merger where two or more companies operating in different industries join forces or assets.

Phony Commissions

Fraudulent or deceptive act of generating illegitimate earnings through fabricated sales or referrals, often involving unethical business practices.

Robinson-Patman Act

In the United States, a federal statute that disallows any anticompetitive behavior by producers, with an emphasis on the rejection of discriminatory pricing.