You Are the Public Relations Coordinator for a Major Cruise

question 38

Essay

You are the public relations coordinator for a major cruise ship line. This season, you are forced to cancel most scheduled and current cruises due a major foodborne illness outbreak. Many passengers booked and paid for their trips up to a year ago. Others are in the middle of their cruises and are being forced to return early. Tensions are running high and your team is fielding hundreds of calls from disgruntled guests. You want to create an outreach campaign that enables a conversation with your guests in which they can voice their concerns and be heard. Choose one of the four public relations models and apply it to this situation. How might you use its various elements here?

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Definitions:

Practical Approach

A method or strategy applied that is based on practical considerations or experiences, often emphasizing immediate applicability and effectiveness.

Research Support

The provision of financial resources, materials, facilities, and other forms of assistance to facilitate research activities.

Authentic Leadership

A style of leadership that emphasizes genuineness and integrity, where leaders are true to themselves and genuine in their interactions with others.

Prescriptive Part

An aspect of theories or guidelines that offers specific recommendations or procedures to achieve desired outcomes.