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Analyze the response of Southwest Airlines in "The Southwest Airlines Crisis: A Direct Response Works" case. Categorize its key components and identify the actions that contributed to the company's success.
U.S. Government Revenue
The total income received by the government from taxes and non-tax sources like tariffs, fees, and government-owned enterprises income.
Quantity Theory
An economic theory that links the quantity of money in an economy to the level of prices of goods and services.
Money Supply
At a specific instant, the total monetary assets within an economy, including coins, cash, and the amounts present in checking and savings accounts.
Nominal Interest Rate
The interest rate before adjustments for inflation, representing the face value of interest payments.
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