Imagine That Your Public Relations Agency Assigns You to Create

question 21

Multiple Choice

Imagine that your public relations agency assigns you to create a campaign to promote a new video game series. For your strategy, you decide to concentrate on reaching out to gaming writers in the media and staging interactive events in major cities to engage gamers. You are employing the ______ model.

• A) strategic communications
• B) public information
• C) press agentry and publicity
• D) "winner takes all"

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Definitions:

Degrees of Freedom

The number of independent values or quantities which can vary in an analysis without breaking any constraints.

T Distribution

A probability distribution that is used to estimate population parameters when the sample size is small and the population variance is unknown.

Population Mean

The average of a set of values in the entire population.

Sample Standard Deviation

A measure of the amount of variation or dispersion of a set of values from a sample, indicating how spread out the values are from the mean of the sample.