Many PR Experts Believe That of All the Professions, Public

question 24

Multiple Choice

Many PR experts believe that of all the professions, public relations is mostly closely linked to social media. What is their reasoning?

• A) PR professionals helped invent social media 20 years ago.
• B) Advertising professionals are more interested in paid media channels.
• C) PR professionals know how to use it for conversation and relationship building.
• D) The marketing of ideas is very different from the marketing of products.

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Definitions:

Motivation And Ability

Fundamental drivers of human behavior in organizational settings, where motivation refers to the willingness to perform actions, and ability refers to the capability of performing those actions.

Self-Fulfilling Prophecy

A belief or expectation that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.

Social Identity Theory

A psychological theory that posits individuals derive part of their self-concept from their perceived membership in a relevant social group, influencing their behavior and attitudes.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.