Theories Are Useful to Public Relations Practitioners Primarily Because They

question 44

Multiple Choice

Theories are useful to public relations practitioners primarily because they ______.

• A) form the basis of gut-level hunches we can use to form campaigns
• B) help us understand how or why something works the way it does
• C) allow us to skip the research phase of a campaign and move into tactics
• D) form ideas that will be superior to those in advertising or marketing

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Definitions:

Income Rises

An increase in the amount of money received from work, business, investments, or other sources.

More To Less

A principle or process that involves moving from a greater quantity or quality to a lesser one.

Price Falls

A decrease in the market price of goods or services, often due to increased supply or reduced demand.

Commodity Bundles

A set of goods or services that are considered together, often for purposes of comparison or purchase.