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You are the public relations coordinator for a major cruise ship line. This season, you are forced to cancel most scheduled and current cruises due a major foodborne illness outbreak. Many passengers booked and paid for their trips up to a year ago. Others are in the middle of their cruises and are being forced to return early. Tensions are running high and your team is fielding hundreds of calls from disgruntled guests. You want to create an outreach campaign that enables a conversation with your guests in which they can voice their concerns and be heard. Choose one of the four public relations models and apply it to this situation. How might you use its various elements here?
Contingency Management
A behavioral therapy approach where desirable behavior is reinforced with rewards, while undesirable behavior is not, to foster behavior change.
Drug-Free Screenings
Procedures to test individuals for the absence of illicit drugs or substances in their system, typically used in employment or legal settings.
Community-Based
Pertaining to services or activities that are located within and designed to serve a particular local community.
Cash Prizes
Monetary awards given to contestants or participants in competitions, contests, or sweepstakes as a form of incentive or reward.
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