Regarding Creativity and the Public Relations Discipline, It Is Important

question 42

Multiple Choice

Regarding creativity and the public relations discipline, it is important to remember that PR relations professionals ______.

• A) are secondary to their marketing and advertising counterparts
• B) can bridge the science and art of persuasive messaging
• C) must rely upon outside experts to form their strategies
• D) should seek continuing education to hone their creative expertise

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Definitions:

Telex

A communication network system used to send text messages through a network of teleprinters, historically significant before the advent of modern digital communications.

Postbox Rule

A legal principle that deems an offer accepted once the acceptance is posted, not when it is received by the offeror.

Counter-Offer

A response to an initial offer, proposing different terms in an attempt to reach a mutual agreement.

Presumption In Law

A principle that allows the court to assume the truth of a fact until it is disproved, facilitating smoother legal proceedings.