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Analyze the Ways in Which Public Relations Professionals Interact with Journalists

question 21

Essay

Analyze the ways in which public relations professionals interact with journalists, and provide specific examples how this might work.


Definitions:

Acquisition

The process of acquiring control of another company or business entity through purchase or merger.

Shares Outstanding

The total number of shares of a company that have been issued and are currently owned by shareholders.

Market Value

The current price at which an asset or company can be bought or sold in the marketplace.

Net Present Value

The calculation used to determine the current value of a series of future cash flows, adjusted for time and interest.

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