Regarding Creativity and the Public Relations Discipline, It Is Important

question 42

Multiple Choice

Regarding creativity and the public relations discipline, it is important to remember that PR relations professionals ______.

• A) are secondary to their marketing and advertising counterparts
• B) can bridge the science and art of persuasive messaging
• C) must rely upon outside experts to form their strategies
• D) should seek continuing education to hone their creative expertise

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Definitions:

Stanine

A method of scaling test scores on a nine-point standard scale, where a higher stanine score indicates better performance.

Cognitive Ability Test (CogAT)

A standardized test designed to measure students' reasoning abilities in the areas of verbal, quantitative, and non-verbal (or spatial) reasoning.

Standard Error of the Estimate

A statistical measure that indicates the accuracy with which a sample represents a population.

GPA

Grade Point Average, a standardized measure of academic achievement within a specific period, calculated by dividing the total amount of grade points earned by the total amount of credit hours attempted.