A Strategy of Packaging Several Products into a Single Bundle

question 286

Multiple Choice

A strategy of packaging several products into a single bundle with a single price is

• A) intertemporal pricing.
• B) versioning.
• C) a lock-in strategy.
• D) bundling.

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Definitions:

Equity

Fairness or justice in the way people are treated or in the distribution of resources, or ownership interest in a company or property.

Equity

Fairness or justice in the way people are treated, or the ownership interest of shareholders in a company.

Efficiency

The optimal production and distribution of resources in a way that maximizes the net benefit to society or an economy.

Total Surplus

A measure of society's overall net advantage resulting from the consumption and production of a good or service, comprised of both consumer and producer surplus.