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A Strategy That Allows Firms to Capture Customers Who Buy

question 160

Multiple Choice

A strategy that allows firms to capture customers who buy related products by making it more attractive for those people to use that firm's products is


Definitions:

Group Norm

Accepted standards or behaviors shared by a group's members that guide their actions and decisions.

Injunctive Norm

Socially accepted rules or standards that dictate what is considered appropriate or inappropriate behavior within a group or society.

Reciprocal

Pertains to mutual exchange or influence between individuals or groups, where actions or benefits are given and received in turn.

Facebook

A social media platform that allows users to connect with friends and family, share content, and participate in various groups and activities.

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