Which of These Is an Example of a Teaser Strategy

question 218

Multiple Choice

Which of these is an example of a teaser strategy?

• A) pointing out in advertisements the flaws of competing products
• B) offering a free gift to new customers
• C) reducing the price of a product the longer it has been available
• D) threatening a customer with retaliation if he switches to another seller

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Definitions:

Logistics Services

Services involved in the management of the flow of goods from the point of origin to the point of consumption, aimed at meeting customer requirements.

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer, aiming to streamline a business's supply-side activities to maximize customer value and gain a competitive advantage.

Procurement Software

Software applications designed to automate purchasing processes, manage vendor relationships, and streamline the acquisition of goods and services.

Sales Increase

An upward movement in the quantity or revenue of products or services sold, indicating improved business performance or market demand.