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Most New Smartphones Come Preinstalled with a Selection of Free

question 179

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Most new smartphones come preinstalled with a selection of free apps, including a weather app, health app, and news app. Which marketing strategy is the phone provider using?


Definitions:

External Attributions

External attributions are explanations for a person's behavior that refer to outside causes, such as other people's actions or environmental factors, rather than internal states.

Investment Model

A theory in social psychology that examines how commitment in relationships is determined by satisfaction, quality of alternatives, and the level of investment one has put into the relationship.

Long-Term Relationship

A committed partnership or connection between individuals that persists over a significant period.

Rate Attractiveness

The process of evaluating or judging the physical appeal of individuals, often based on personal preferences or societal standards.

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