Achieving an Industry Standard for a Network Good Generally Leads

question 268

Multiple Choice

Achieving an industry standard for a network good generally leads to

• A) a reduction in monopoly power in the industry.
• B) a reduction in wasteful spending on marketing.
• C) productivity gains and greater cost reductions.
• D) market dominance for the firm "owning" the network.

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Definitions:

Behavioral Aggregation

The concept that predicts an individual's behavior over time and across different situations is more accurately understood when those behaviors are aggregated or collectively analyzed.

Effort Justification

A concept in social psychology that suggests individuals rationalize the effort or sacrifice they have made to achieve a goal or outcome, often valuing it more as a result.

Attitude Accessibility

The ease with which an attitude or opinion can be recalled from memory, affecting how quickly and consistently it influences behavior.

Cognitive Dissonance Theory

The theory suggesting that experiencing conflict between beliefs and behaviors leads to discomfort, which individuals strive to reduce by changing their beliefs or behaviors.