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Which statement would NOT be ascribed to Herbert Simon?
Honesty
The quality of being fair, truthful, and sincere in one's actions, communications, and business dealings.
Need Awareness Phase
The initial stage in the buying process where a potential customer recognizes they have a problem or need that could be satisfied by a product or service.
Know Anything
The capability or act of understanding, learning, or being aware of information without limitations.
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