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Veronica is piling up debt while she is in college so that she can have the same lifestyle as her friends. She knows that she will have to pay off her debt in the future, but she is not worried because the time of repayment is far off. Veronica's thinking is an example of
Demographics
Statistical characteristics of human populations, such as age, gender, income, and education, used for identifying market segments.
Marketing Environment
The external factors that affect a company's ability to market its products or services, including economic, social, technological, and legal aspects.
Demographic Characteristics
Attributes of a population such as age, race, gender, income, and education that are used in market segmentation and sociological research.
Echo-boom
A demographic pattern characterized by a significant increase in birth rates, following an earlier baby boom, particularly seen in Millennials.
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