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The slope of the budget line is
Brand Vitality
The overall energy, dynamism, and health of a brand in the eyes of consumers, indicating its potential for growth and lasting success.
Points of Difference
Characteristics that set a product or service apart from its competitors, highlighting unique features or benefits.
Points of Difference
Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.
Brand Authenticity
The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.
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