Total Utility

question 6

Multiple Choice

Total utility

• A) is the level of satisfaction a consumer receives from consuming the first good only.
• B) is the level of satisfaction a consumer receives from consuming the last good only.
• C) is the total satisfaction a consumer receives from consuming a certain amount of a good.
• D) remains constant for every unit consumed.

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Definitions:

Fear Appeal

A marketing strategy that uses the notion of fear to motivate the audience to take action, often by highlighting negative consequences of not using a product or service.

Prudential

A financial services brand known for insurance, investment management, and other financial products and services.

Life Insurance

A contract between an insurer and a policyholder, where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person.

Carbon Monoxide

A colorless, odorless, and toxic gas produced by incomplete combustion of carbon-containing materials.