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Demand for yachts likely has a higher elasticity than the demand for groceries.
Nonpersonal Communication
A type of messaging that does not involve direct personal contact between the sender and receiver, such as advertising, publicity, and sales promotions.
Identified Sponsor
An entity or person who is openly acknowledged as funding or endorsing an advertisement or promotional activity.
Pioneering
The act of being the first to develop or use new methods, areas of knowledge, or activities, often leading to innovation in a field.
Competitive
Relating to or characterized by competition; striving to gain or win something by defeating or establishing superiority over others.
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