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Marketing objectives are likely to be based on sales revenues and market share.
Formalization
The degree to which the organization has official rules, regulations, and procedures.
Differentiation
The process of distinguishing a product or service from others to make it more attractive to a particular target market.
Integration
The process of combining or coordinating separate elements into a unified whole, often seen in merging diverse groups or systems.
Horizontal Differentiation
The division of tasks, responsibilities, and operations across different departments or units within an organization on the same hierarchical level.
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