________ Describes Mechanisms by Which Customers Are Triggered and Motivated

question 32

Short Answer

________ describes mechanisms by which customers are triggered and motivated to recommend a product or service to other potential customers.

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Definitions:

Null Hypothesis

The hypothesis tentatively assumed true in the hypothesis testing procedure.

Parameter

A numerical characteristic of a population, as opposed to a statistic, which is a characteristic of a sample.

Critical Value

A threshold value in hypothesis testing, beyond which there is evidence against the null hypothesis.

T Value

A value derived from a T-distribution used in hypothesis testing and in generating confidence intervals.