All of the Following Are Ways That a Market Can

question 38

Multiple Choice

All of the following are ways that a market can be segmented except:

• A) Viral segmentation
• B) Geographic segmentation
• C) Business demographics
• D) Psychographic segmentation

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Definitions:

Mental Set

A psychological tendency to approach problems in a certain way based on previous experiences and successes.

Problem

A situation, question, or issue that presents difficulty or uncertainty and necessitates a solution or answer.

Insight

A deep understanding of a person or situation, often resulting in a clear and sometimes sudden discernment of a solution to a problem.

Fixation

An obsessive focus or attachment to certain behaviors, people, or developmental stages, often hindering emotional development.