Which of the Following Is NOT a Primary Purpose of Market

question 28

Multiple Choice

Which of the following is NOT a primary purpose of market research?

• A) to identify and validate the customer need in solving a specific problem or task.
• B) to validate whether the proposed solution is different and unique from existing customer options.
• C) to explore the best way to attract and acquire new customers.
• D) to decide if direct sales and/or trade shows are appropriate marketing channels.

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Definitions:

Operating Expenses

Expenses incurred in the normal operation of a business, including costs such as rent, utilities, and payroll, that do not directly relate to the production of goods or services.

Profit Center

A profit center is a branch or division of a company that is directly responsible for generating its own revenue and profit.

Cost Center

A business unit that does not directly add to profit but still incurs costs, such as a human resources department.

Cost Center

A part of an organization that does not directly add to profit but incurs costs, such as the customer service department.