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________________ Are Not Just Those with Large Followings - They

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________________ are not just those with large followings - they also need to have an affinity for the product or topic, and their followers or readership must demonstrate engagement or activation potential.


Definitions:

Synthesis

The process of combining simpler substances chemically to form more complex substances, typically observed in chemical and materials science fields.

Methyl Vinyl Ketone

An organic compound with the formula CH2=CHCOCH3, utilized in the manufacture of polymers and organic synthesis.

Robinson Annulation

A chemical reaction used in organic chemistry to create rings, specifically utilizing a Michael addition followed by an aldol condensation.

2-Methylcyclohexanone

A ketone that contains a cyclohexane ring substituted with a methyl group at the second position, utilized in fragrance and flavor formulations.

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