All of the Following Are Key Steps to Becoming a One-To-One

question 30

Multiple Choice

All of the following are key steps to becoming a one-to-one marketer except:

• A) Link customers' identities to their transactions
• B) Calculate individual customer lifetime value
• C) Mass market to customers using generic approach to satisfy all
• D) Practice just-in-time marketing

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Definitions:

Book Value

The net value of a company's assets, minus its liabilities, as it appears on the balance sheet.

Depreciation Expense

Spreading out the cost of a tangible resource over the period it is expected to be used.

Accumulated Depreciation

The total amount of depreciation expense allocated to a fixed asset since it was put into use, reflecting its wear and tear over time.