Which Type of Marketing Describes Mechanisms by Which Customers Are

question 9

Multiple Choice

Which type of marketing describes mechanisms by which customers are triggered and
Motivated to recommend a product or service to other potential customers?

• A) Viral marketing
• B) Niche marketing
• C) One-to-one marketing
• D) Value marketing

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Definitions:

Lemons

A term used in economics to describe a product of lower quality that is hard to distinguish from higher quality products before purchase.

Expected Value

The mean of all potential outcomes of a random variable, adjusted according to their individual probabilities of occurrence.

Dipstick

A tool used for measuring the quantity of a liquid in a tank or container, commonly used for checking oil levels in engines.

Sealed-Bid

A bidding process where all bids are submitted confidentially to the auctioneer with no bidder knowing how much others have bid.