________________ Are Not Just Those with Large Followings - They

question 3

Multiple Choice

________________ are not just those with large followings - they also need to have an affinity for the product or topic, and their followers or readership must demonstrate engagement or activation potential.

• A) Sales agents
• B) Digital channels
• C) E-commerce companies
• D) Influencers

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Definitions:

Brand Status

The perceived prestige and position of a brand in the minds of consumers, often associated with quality, luxury, or exclusivity.

Consumer Product

Goods or services that are purchased by individuals for personal or household use, as opposed to products bought for business purposes.

Unsought Product

Products that consumers typically do not think of buying until they need them or until they are brought to their attention through advertising.

Dental Services

Healthcare services provided by dentists, including diagnosis, prevention, and treatment of oral diseases and conditions.