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______________________________ Are Reasons the Customer Segment(s) Will Use Your Products

question 38

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______________________________ are reasons the customer segment(s) will use your products or services instead of those from a competitor.


Definitions:

Glottis

The opening between the vocal cords in the larynx, crucial for producing vocal sounds.

Positive Message

Communication that conveys favorable, optimistic, or encouraging information or sentiments.

News Release

An official statement issued to newspapers, magazines, and other media for the purpose of providing information, an announcement, or making an official statement.

Customary Pattern

Established or habitual methods of behavior or operations typical within a particular context or environment.

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