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Most business ventures that fail are:
Liability of Foreignness
The inherent disadvantages that foreign firms experience in host countries due to their non-native status, which can include cultural, legal, and economic barriers.
Nonequity Modes
Forms of international business that do not involve direct ownership of assets in another country, such as franchising or licensing.
Equity Modes
Refers to the different ways through which a company can enter and participate in foreign markets, such as joint ventures, mergers, or acquisitions.
First Entrant
Describes a business that is the first to enter a particular market or industry, potentially gaining competitive advantages.
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