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According to Helms, the Contact ego status is supported by what characterization?
Target Segments
Specific groups of potential customers that a company aims to reach with its products and marketing strategies.
Marketing Mix
A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.
CRM System
Customer Relationship Management System, a tool that helps businesses manage, analyze, and improve relationships with customers.
SWOT Analysis
A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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