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What was the primary function of the gods in Roman religion?
Disposable Income
The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation.
Market Segmentation
The strategy of dividing a broad target market into subsets of consumers with common needs or characteristics, targeting each with a specific marketing mix.
Organizational Markets
Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.
Psychographic Criteria
Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.
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