The Term "Item Difficulty" Refers to ___

question 43

Multiple Choice

The term "item difficulty" refers to ___.

• A) percent of examinees who got the item wrong
• B) percent of examinees who got the item right
• C) reading level of the words in the item stem
• D) reading level of the words in the item options

---

Definitions:

Modern Selling Strategies

Innovative sales methods and practices that leverage technology, psychology, and market research to meet the changing demands of customers.

New-Business Salesperson

A sales professional whose primary role is to acquire new customers or clients for a business.

Missionary Salesperson

A sales representative whose primary duty is to promote the goodwill of the company rather than directly selling a product.

Personal-Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.