Which Is an Alternative Name for the Thurstone Method of Measuring

question 29

Multiple Choice

Which is an alternative name for the Thurstone method of measuring attitudes? The method of __________.

• A) summated ratings
• B) equal appearing intervals
• C) scalogram analysis
• D) point scaling

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Definitions:

Primacy

The principle that items or information presented first in a list or sequence are more likely to be remembered or given importance.

Recency Effect

The tendency for a perceiver to rely on recent cues or last impressions.

Performance Evaluation

The process of assessing an employee's job performance against predefined criteria to provide feedback, guide further development, and make decisions about promotions or rewards.

Typical Attributes

Common characteristics or qualities that are generally observed or expected in a particular context or entity.