Which ONE of the Following Options Is Not Part of the AIDA

question 5

Multiple Choice

Which ONE of the following options is not part of the AIDA toolbox?

• A) raising awareness and combating customer perception biases
• B) investigating customer preferences for the product/service
• C) building desire to purchase a product or service
• D) convincing the customer to take actively seek out the product or service

---

Definitions:

Tactical Decisions

Short-term choices made by an organization to address immediate challenges or opportunities, often within the framework of broader strategic plans.

Strategic Decisions

High-level choices that are made by top management to steer an organization towards its long-term goals and objectives.

Performance Incentives

Rewards or bonuses given to employees based on their achievement of specific performance targets or objectives.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving considerations of risk, benefit, and the impact of the outcome.