For the 4 Ps Model of Product and Service Marketing

question 6

Multiple Choice

For the 4 Ps model of product and service marketing, which of the following scenarios is primarily concerned with the quality, features, options, style, brand name, packaging, sizes, services, warranties and returns?

• A) best product scenario
• B) best price scenario
• C) best promotion scenario
• D) best place scenario

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Definitions:

Product Sellers

Entities that offer goods or services for sale to consumers.

Business Cycle

The fluctuations in economic activity that an economy experiences over a period, consisting of expansion and contraction phases.

Credit Expansion

refers to the increase in the availability of loans or credit in an economy, often leading to increased investment and consumption.

Malinvestment

The allocation of resources in a manner where the return does not justify the initial investment, often due to poor planning or understanding of the market.