Which of the Following Could Be Used by a European

question 8

Multiple Choice

Which of the following could be used by a European marketer as a base for segmentation?

• A) geographical
• B) psychological
• C) behavioural
• D) all of these

---

Definitions:

Addicts

Individuals who are physically or psychologically dependent on substances or behaviors that are harmful to themselves.

Cope

The act of effectively dealing with something difficult or challenging, often involving adaptation or the development of strategies to manage emotions or situations.

Breaches of Confidentiality

Unauthorized disclosure of private information, violating someone's right to privacy.

Group Counselors

Professionals skilled in guiding and supporting a collective group in addressing and overcoming shared psychological challenges or themes.