The Segmentation of European Customers Continues to Be a Challenge

question 3

Multiple Choice

The segmentation of European customers continues to be a challenge for marketers, which of the following tensions are often cited as the reason for this challenge?

• A) the inability of firms to develop the necessary resources and capabilities
• B) the growing integration of the Single Market into the global economy
• C) the simultaneous processes of convergence and divergence in the Single Market
• D) none of these

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Definitions:

Long-term Direction

The strategic goals and visions set by an organization to guide its operations, development, and decision-making processes over an extended period.

Functional Strategy

A specific, detailed plan aimed at achieving objectives in a particular business area, supporting the overall business strategy.

Divisional Strategy

A strategic approach in which an organization is divided into semi-autonomous units, each focusing on a specific product line or market segment.

Corporate Strategy

The overall direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources.