In a Study by the Hay Group, Over Half a Million

question 17

Multiple Choice

In a study by the Hay Group, over half a million employees in 300 companies were asked about important retention factors. The 10th factor (out of 10) was:

• A) career growth, learning, and development.
• B) fair pay and benefits.
• C) meaningful work.
• D) being part of a team.
• E) having a great supervisor.

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Definitions:

Product Champions

Individuals within an organization who passionately support, promote, and ensure the success of a product or project.

Conversational Marketing

A strategy that uses dialogue-driven activities to engage with customers, often through chatbots and messaging platforms, to foster relationships and enhance customer experience.

Marketing Message

The core idea or theme that a brand or company communicates to its audience, intended to influence perceptions and encourage a desired action.

Purchasing Process

The series of steps taken by an individual or organization to acquire goods or services, from need identification to payment.